Easy ways to attract more patients to your clinic

Cr. Foto Garage AG

Source from practicebuilders.com

One of the things essential for the success of any business and medical practice is having a healthcare marketing. 30 to 50 new patients are needed every month for a medical practice to grow. Furthermore, a practice must offer competitive services at reasonable pricing.

It is important to grow your practice and add new patients; here are some proven, possible ways to help increase the possible new clients.

  1. Identifying your target audience. Observe the office records and average age, gender, profession and location of your existing patients. This would help you find the best marketing techniques to promote your clinic and attract new patients.
  2. Training the team. It is important to have a great first impression so train your staff with things that they should know, with specific details such as pricing, equipment used during procedures, what to expect during a consult, etc.
  3. Patient follow-up. One of the easiest and cost-effective ways to grow your practice is to retain existing patients and nurture relationships with them so that it would increase referrals.
  4. Having a mobile-responsive website. Having a responsive website that works equally well on mobile devices is critical for the growth of your practice. The website is responsible for educating your potential patients so they can make an informed decision and call the clinic for an appointment. 
  5. Blogging. This would increase your SEO and adds fresh content to your site. Provide wellness tips, announce local events and share updates with consistent posting that are relevant and original so that you could keep your patients informed.
  6. Encourage online reviews. Have your patients to share their feedback in an online review maybe by sending a follow-up email thanking your patients for their visit and encouraging them to review you online.
  7. Being active in social media. Entire social circle sees when your current patients “like” or “share” your content on social media and this could direct user traffic to your page and may help generate leads.
  8. Be responsive. With an increase number of patients, you have to make sure that you have enough staff to expand your existing services and if possible, add new services to meet the needs of new patients. You can increase the number of patients and grow your practice by meeting local demands in a strategic and timely manner. 
  9. Having quality service. You must be well equipped with manners and the look and the feel of your clinic are extremely important, so that the patients would be satisfied with you and your staff’s attitude and services.
  10. Having real pictures of your staff posted. Real-life images of your team and office will display the comfort of your clinic and personality to your practice website instead of using stock and generic photos.
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Setting up your own clinic

Cr. Martha Dominguez de Gouveia

Source from bas.com.my

Malaysians nowadays are gradually shifting towards private healthcare system due to better facilities and care that are being offered compared to Public healthcare system. Not to forget how Public healthcare system are usually dealing with overcrowding issues.

Hence it is very appropriate for you to open your own private clinic at this time, which could bring a great deal of profit.

Ministry of Health regulates and monitors the private healthcare system while the Licensing Unit of Ministry is responsible for issuing licenses to private hospitals, maternity homes, clinics and nursing homes.

Steps to set up a Clinic in Malaysia

1. Location

A proper research is needed before a location is picked and lots of factors have to be considered like is it going to be in a residential or a commercial area, the population density, the financial status of the diaspora and most importantly presence of other clinics.  Having a spacious parking area available for your customers is always advantageous while catering to patients.

2. Obtain the Premises

Having your own building is great but if you’re thinking on renting then have an advance 3 months amount of rent ready and prepare a proper rental agreement after a  discussion with the building owner. 

3. Registration Process

Setting up a private clinic in Malaysia is not easy as they should register under the Private Healthcare Facilities and Services Act 1998 and Regulations 2006 with the respective state. The application may be accepted by the state office after taking a small amount of processing fee with all requirements fulfilled and after being issued a Letter of No Objection, the interior renovation and furnishing of the clinic can be started.

4. Proper Floor Plan Layout

Various physical criteria needed to be approved under Act 586 and it is necessary to work closely with the contractor that has been hired to draw out the layout you have in mind for your clinic which may include measurements for consultation room, treatment room, waiting area, pantry, pharmacy, dispensary, etc.

5. Annual Practising Certificate

Every medical practitioner needs to be registered with the MMC (Malaysian Medical Council) as per the Medical Act 1971 and must necessarily apply for Annual Practising Certificate (APC) every year. When you have kick-started your own private clinic, it is highly recommended to amend your APC to include your new clinic address. This can be quite easily done at the Ministry of Health, Putrajaya.

6. License for Advertisement

Starting with advertisements is advisable as it would attract future customers to your clinic but before that, a license need to be obtained for clinic advertisement issued your local council – like DBKL (Kuala Lumpur City Hall) which takes two months. You may start your advertisement campaign when it is approved and beat your competitors.

7. Procurement of Drugs

Open an account from various manufacturing companies so that you could procure the medicines and drugs needed for your clinic. Once the account is active (by using APC (Annual Practicing Certificate), you can place orders for drug supply.

8. Staff

Ensure staff’s EPFF and SOSCO procedures are completed at the nearby KWSP/EPF and PERKESO offices and to hire well-qualified staffs and helpers that would make your clinic thrive.

9. X-ray Machine Installation 

Remember to apply for a license if you ever planning to install an X-ray machine at your clinic as it is entirely different than the ones you currently have.

10. Companies Commission of Malaysia

The final mandatory requirement to set up your own clinic is to get registered with the Companies Commission of Malaysia, under the Registration of Business Act 1956.

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