Digital marketing for doctors may not take precedence when lives are at stake. But with the influx of internet users today, medical professionals will do well to leverage digital tactics in their overall marketing strategy.
Although doctors are abundant around us, it would be lax in assuming that patients are aware of them. What’s more, only 4.3% of doctors and physicians utilise digital marketing during self-promotion. The numbers speak for themselves.
Modern practices can expand their reach and establish trust with potential patients online when done right. This entails thorough research and proper planning so that campaigns will be optimised for maximum results.
Fortunately, we’ve compiled a few tips to help you bring these strategies to fruition and, in turn, improve profitability.
1.Google Yourself
Before breaking out the material, it won’t hurt to google yourself, see where you stand online or how your practice appears to consumers. Medical professionals may work heavily on referrals, but researching businesses online before making any commitments has become a norm.
Taking a look at your online presence from a third party’s perspective can help you build the right strategy more effectively.
2.Easy-to-Navigate Website
The foundation of any online presence is, arguably, an easy-to-navigate website. Ensure that readers can find solicited answers quickly, whether it’s about medical conditions, booking an appointment or even informative blog posts.
Provide the exact address of your clinic as well as contact information. You can even include a live chat option for a more personal touch, as it will distinguish your website from the rest.
3.Engage Social Media
Medical professionals often underestimate the power of social media. However, the phrase ‘if you can’t beat them, join them’ hasn’t rung more true.
Facebook is a hassle-free platform where doctors can share information, clinic updates, and industry-specific articles with patients. After all, 60% of users are likely to trust social media posts by doctors over other groups.
4.Produce Videos
Film-making is probably the last thing on any doctor’s mind due to their hectic work schedules. Nonetheless, creating engaging and informative videos can help elevate your reputation as an experienced practitioner.
Attention spans aren’t what they used to be, and audiences are increasingly gravitating towards visual content. Surgeons can discuss their expertise and also bestow advice to audiences for prevalent issues.
5.Manage Both Business and Practitioner Listings
Ensuring that your Google listings are claimed and verified for business and practitioner listings will help patients find you easier. If you’re not managing them both well, your online presence may come across as inconsistent.
You don’t want patients to receive false information when trying to reach you.
6.Encourage Patient Reviews
Nothing sparks trust quite like positive feedback from others. People typically ask about certain doctors before visiting them. So, by collecting reviews and including them on your website, prospects can read them and feel assured in their decision.
In this age, digital marketing for doctors is a must. Keep in mind to use social media to educate and create a unique brand voice, subsequently creating demand for your service.
We understand that your time is always stretched thin, which is why Mayflax aims to alleviate your load of dealing with multiple suppliers for your pharmaceutical needs. Find out more about our services and make the smart move for your practice!
