Choosing Pharmaceutical Products for Clinics and Hospitals

Choosing Pharmaceutical Products for Clinics and Hospitals

To ensure your patients receive proper medical care, you must stock up your healthcare facility with the right type of pharmaceutical products in sufficient quantities.

However, this process can be complicated and incur high costs when not carried out systematically. Here are the factors you should consider when choosing products for your clinic or hospital.

1. Legal requirements

Legal requirements

To obtain drug supplies from manufacturers and wholesalers for your facility, you first need to have an Annual Practicing Certificate (APC) as stated in the Poisons Act 1952. You will also need to renew your APC annually.

2. Choosing the Right Pharmaceutical Products Supplier

Choosing the Right Pharmaceutical Products Supplier

Did you know that the cost of pharmaceutical products is the second-highest after staff costs in any given country’s healthcare system?

Besides that, the public has voiced their disapproval regarding private facilities known to overcharge for products. This has led to the public purchasing directly from pharmacies and companies sourcing from pharmacies to reduce staff medical benefit costs.

Therefore, researching and finding a supplier committed to providing reasonably-priced and high-quality products is critical. This way, you will be able to offer affordable services to your patients. Make sure to consider the supplier’s prices, shipping policy, dependability, return policy, drug quality and reputation.

3. Types and Quantities of Pharmaceutical Products

Types and Quantities of Pharmaceutical Products

The next question is: what products should you procure, and in what quantities? Equipping your facility with the right products and amount to meet your patients’ needs and avoid wastage is crucial.

Firstly, your facility should have sufficient quantities of essential drugs (basic medicines that meet the population’s healthcare needs) at all times. These products are listed on Malaysia’s National Essential Medicine List (NEML).

The NEML currently consists of 359 medicines. Ideally, a hospital should have 150-200 medication on hand, while smaller facilities need around 40-50 medications.

You will also need to carry out quantification to estimate the demand for specific products during a certain period. To quantify accurately, you will need information from the essential medicines list, consumption data, epidemiological data, prescription patterns, stock levels, stock-out frequencies, and length of procurement cycles.

4. Storing Pharmaceutical Products

Storing Pharmaceutical Products

Before purchasing pharmaceutical products, you need to ensure your facility has the right storage conditions for every product.

Besides, you will have to maintain proper segregation, temperature, lighting, humidity, sanitation, and ventilation levels. Additionally, you must keep dangerous drugs and psychotropic substances under lock and key with an alarm system.

These measures are vital to avoid contamination, disfiguration of labels, theft and loss, and pest infestation and maintain the product quality or potency.

Lastly, you should monitor and take note of each product’s expiry date regularly. Moreover, implementing a FEFO (First To Expire First Out) policy can help avoid wastage.

If you’re looking to procure pharmaceutical products for your facility, Mayflax can help you. Mayflax is a one-stop pharmaceutical wholesaler that provides over 2,000 quality pharmaceutical products to healthcare professionals at low prices. Find out more about them here.

Digital Marketing for Doctors: Tips to Improve Profitability

Digital Marketing for Doctors

Digital marketing for doctors may not take precedence when lives are at stake. But with the influx of internet users today, medical professionals will do well to leverage digital tactics in their overall marketing strategy.

Although doctors are abundant around us, it would be lax in assuming that patients are aware of them. What’s more, only 4.3% of doctors and physicians utilise digital marketing during self-promotion. The numbers speak for themselves.

Modern practices can expand their reach and establish trust with potential patients online when done right. This entails thorough research and proper planning so that campaigns will be optimised for maximum results. 

Fortunately, we’ve compiled a few tips to help you bring these strategies to fruition and, in turn, improve profitability.

1.Google Yourself

Google Yourself

Before breaking out the material, it won’t hurt to google yourself, see where you stand online or how your practice appears to consumers. Medical professionals may work heavily on referrals, but researching businesses online before making any commitments has become a norm.

Taking a look at your online presence from a third party’s perspective can help you build the right strategy more effectively.

2.Easy-to-Navigate Website

Website

The foundation of any online presence is, arguably, an easy-to-navigate website. Ensure that readers can find solicited answers quickly, whether it’s about medical conditions, booking an appointment or even informative blog posts.

Provide the exact address of your clinic as well as contact information. You can even include a live chat option for a more personal touch, as it will distinguish your website from the rest.

3.Engage Social Media

Engage Social Media

Medical professionals often underestimate the power of social media. However, the phrase ‘if you can’t beat them, join them’ hasn’t rung more true.

Facebook is a hassle-free platform where doctors can share information, clinic updates, and industry-specific articles with patients. After all, 60% of users are likely to trust social media posts by doctors over other groups.

4.Produce Videos

videos

Film-making is probably the last thing on any doctor’s mind due to their hectic work schedules. Nonetheless, creating engaging and informative videos can help elevate your reputation as an experienced practitioner.

Attention spans aren’t what they used to be, and audiences are increasingly gravitating towards visual content. Surgeons can discuss their expertise and also bestow advice to audiences for prevalent issues.

5.Manage Both Business and Practitioner Listings

Business and Practitioner Listings

Ensuring that your Google listings are claimed and verified for business and practitioner listings will help patients find you easier. If you’re not managing them both well, your online presence may come across as inconsistent.

You don’t want patients to receive false information when trying to reach you.

6.Encourage Patient Reviews

patient reviews

Nothing sparks trust quite like positive feedback from others. People typically ask about certain doctors before visiting them. So, by collecting reviews and including them on your website, prospects can read them and feel assured in their decision.

In this age, digital marketing for doctors is a must. Keep in mind to use social media to educate and create a unique brand voice, subsequently creating demand for your service. 

We understand that your time is always stretched thin, which is why Mayflax aims to alleviate your load of dealing with multiple suppliers for your pharmaceutical needs. Find out more about our services and make the smart move for your practice!