Unexpected Tips to Improve Profitability and Productivity of Your Clinic

Unexpected Tips to Improve Profitability and Productivity of Your Clinic

Owning a clinic involves increasing the bottom line and raising revenue, which means you need a steady patient flow. Unfortunately, the profitability of your medical practice is of no concern to your patients. They want the best bang for their buck, and with good reason.

So, how does one go about running a profitable and productive clinic? Like it or not, profit margins are the distinction between a flourishing and floundering practice. While dedicated patient care and word of mouth contribute to attracting patients, there are other doable approaches.

In this article, we’ll be exploring a few unexpected tips aimed at elevating productivity and raking in the money.

Patient Satisfaction & Support

1. Improve Patient Satisfaction & Support

Did you know that acquiring a new patient is much costlier than retaining an existing one? Patient loyalty is crucial for practice growth, which requires providing the best experience to translate into revenue. Poor patient service not only damages your clinic’s reputation but could reduce patient retention and lead generation. 

Besides medical care, ensure that your patients feel comfortable from the moment they walk in. You can keep a drinking water facility, reading materials or television in the waiting room. Remember to hold your staff accountable for implementing these strategies across the practice.

Work as a team to create benchmarks that measure effectiveness, then gather feedback from staff members to better assess your patients’ needs.

2. Use IT to Schedule Clinic Appointments

No one likes waiting at the clinic. Poor scheduling can derail a patient’s experience quick, simultaneously making you lose out on patients you could have otherwise accommodated. Thus, using a reliable IT solution will let you communicate to patients vis-à-vis appointment times and take walk-ins seamlessly during vacant slots.

Smoother operations equate to better patient satisfaction, higher revenues, and not to mention, a productive clinical staff.

Use IT to Schedule Appointments

3. Make Operational Changes in Your Clinic

To attract more patients without prepending operational and marketing expenses, try upselling or cross-selling. For instance, you can switch to a relationship-based model by offering a bundle of visits at a discounted price. You may also provide new services that complement current offerings, such as free follow-ups, analysing reports, etc.

4. Network with Allied Professionals

The medical field goes beyond doctors and nurses. We suggest networking with other medical care providers like pharmacists, physicians, pathologists and so on. An excellent network of allied medical services can support each other with references, perhaps even share knowledge and expertise.

5. Have Medication Delivered to You

Medication Delivered

When there are so many aspects to cover in running a clinic, expediency makes for productivity’s best friend. Sourcing your pharmaceutical needs, on the other hand, is anything but. Furthermore, manufacturers often encourage bulk purchases where your money would be tied down in stocks, causing difficulty making timely payments to your suppliers.

You can always seek out a reputable wholesaler, like Mayflax, which allows cash flow flexibility. Consumers will enjoy a wide array of affordable pharmaceutical products available for long-term delivery. That way, your healthcare team can focus on more pressing matters at hand.

Success is not without its investments. However, consistently employing these simple measures ensures you the returns you deserve in no time. Find out more about Mayflax’s services or contact us for more information.

Healthcare Marketing Strategies: Tips to Attract Patient Flow

Healthcare Marketing Strategies

In healthcare, familiarising yourself with the latest marketing tactics probably comes secondary. Moreover, there are many regulations around what can and can’t be said about sensitive subjects imperative to the medical sector.

Still, competition is constantly on the rise. Patients now have so many options that proximity is no longer the primary factor for choosing a healthcare provider. As a result, forming a healthcare marketing plan is crucial to attracting new and returning patients.

Let us aid you in the planning process with several marketing strategies that will prove successful when done right:

Tips to Attract Patient Flow

1. Consistent Healthcare Branding

Branding is not a question of your sure-fire expertise but a way to distinguish yourself from the homogenous white coats everywhere. Medical practices can start by contemplating what patients typically look for, such as short wait times, insurance types, etc.

Then, ask yourself: what makes your healthcare network unique? It can be any intricacy from family-friendliness to a serene environment. Once you’ve established your unique representation, you’ll comprehend how to utilise marketing materials in your overall strategy.

2. Internal Marketing

While external marketing is usually at the forefront, internal communications are just as vital. The connection between medical staff plays a substantial role in productivity. Moreover, employee advocacy is marketing at its source—word of mouth at its finest.

When your employees tell friends and family about your unmatched healthcare plans, it will reach more prospective patients than you’d think.

3. Responsive Healthcare Website

If you already have a website for your practice, make sure it’s mobile-friendly. Does it adjust to the screen automatically? Is the experience consistent throughout any device? People are constantly surfing the web via their smartphones that Google even prioritises sites optimised for mobile users.

Don’t let an irresponsive website throw off potential patients entirely from your organisation. An effective site should include speed, positioning of information, and loadable imagery.

Healthcare Website

4. Optimise Search Engine Results

No matter how fancy your website is, it’s nothing without search engine optimisation. Use this tool to climb the Google results page so that potential patients can find you much faster. SEO is about integrating the right optimal keywords to rank for the proper and pertinent healthcare searches, among other things.

If you’re short on time for this complex process, consider outsourcing for your SEO needs.

5. Digital Signage

Besides online channels, digital signage is another effective tool within a healthcare setting. Build a private and engaging digital content stream that your patients can watch, providing education and awareness of patient welfare:

  • Use your social media dashboards, i.e. tweet walls and Instagram feeds in patient waiting rooms.
  • Offer live news, discuss relevant topics, and other informative content to your audience.
  • Create YouTube video playlists compiling all your health and medical content.
  • Display branded content and advertising from meticulously selected partners.

Digital signage is highly versatile and adaptable, which makes these strategies applicable for any healthcare space.

As a medical practitioner, you can relate best to the notion that prevention beats cure. Setting healthcare marketing strategies in motion now than later can save you from losing patient volumes.

For more articles like this, head over to Mayflax.

What Doctors Can Do to Improve the Quality of Healthcare

What Doctors Can Do to Improve the Quality of Healthcare

Malaysia has seen extraordinary economic growth for the past 20 years, but its healthcare sector is still developing. The mushrooming public and private institutions leave much room for improvement, from infrastructure and facilities to the quality of services.

Ameliorating healthcare quality is contemplated on both a macro and micro level. It doesn’t always have to be a complete systemic change; individual doctors can practice many things for their patients.

For anyone in the healthcare industry, inaugurating greater transparency is an excellent first step. Medical practitioners should also use patient-centred electronic health records (EHRs) to boost accessibility for providers and patients alike. After all, primary care providers are in the best position to impact the heart of healthcare quality.

The following tips may assist you in your efforts surrounding better patient outcomes and safety, efficiency, coordination and so on.

Analyse Data and Patient Outcomes

1. Analyse Data and Patient Outcomes

Noteworthy management consultant Peter Drucker once said, “If you cannot measure it, you cannot manage it.” Before beginning your quest for improvement, you must first analyse your data to identify the current opportunities. For instance, patient population, organisational operations or what have you. 

Then, start establishing baseline outcomes. Electronic health records (EHRs) were meant to enable more patient-centric care, but most practices emphasise better billing and increasing revenue. While this is understandable, improving quality healthcare requires otherwise.

Relocate the rigorousness of tracking billing to tracking patient wellness instead. Examine trends and statistics from EHRs, outcome studies and other data sources to pinpoint critical areas needing improvement.

2. Set Pragmatic Goals

Once you have a comprehensive understanding of your data, it’s time to set concrete goals that are executable. Try to be as precise and quantitative as possible. There are many health organisations with customary quality and consistency measures that you can sample during this stage.

In short, healthcare should be: safe, effective, patient-centred, timely, efficient and equitable. Your organisation must also commit to ongoing evaluation as boosting healthcare quality is an evolving process.

3. Gather a Balanced Team

A balanced team is an effective team. Ensure that yours comprises members from different backgrounds with diverse skills and experience levels. Of course, a senior leader must oversee, advise and advocate for the team, making informed clinical decisions. There should also be a project manager who can keep the team on track and perform daily tasks successfully.

4. Focus on Patient Engagement

Doctors are powerfully positioned to engage patients to be proactive healthcare consumers. However, patient engagement doesn’t stop with them. Providers can devise more holistic ways to encourage communication between families, insurance providers, social services, etc.

The improved connection between all parties involved will undoubtedly benefit the patient’s entire healthcare journey.

Patient Engagement

5. Research and Collaborate with Other Organisations

What better way to improve than learning from other flourishing organisations? Regular research on those that excel in particular areas can aid you in your quest. Read the literature, research online, attend conferences and reach out to them. You can implement specific changes at your own practice or even partner with these organisations to enhance patient outcomes.

For more information about running a clinic in Malaysia, head over to Mayflax.com.

Surgical Face Masks: What You Need to Know to Choose the Right One

Surgical Face Masks

Unlike regular face masks that we now don as shields against the Coronavirus, a surgical face mask works differently. Surgical masks are intended for medical purposes and are indeed reckoned among medical devices.

These masks cover the user’s nose and mouth, providing a physical barrier to fluids and particulate materials. They protect clinic staff from infectious agents transmitted by ‘droplets’, such as saliva or upper respiratory tract secretions.

Nevertheless, do note that surgical masks do not prevent total contaminant infiltration and are in no way the only protection you need. With that in mind, how can you choose the right one out of all the options online?

What to look for when choosing a surgical face mask

What to look for when choosing a surgical face mask

There are a few criteria to take into account when purchasing a surgical face mask:

  • Type of mask — Medical practitioners should first discern the difference between surgical masks and respirators. Both function differently with their respective standards and objectives. While surgical masks only protect against biological fluids, respirators guard against ‘airborne’ infectious agents as well.
  • Level of protection — As mentioned, each mask indeed has different standards and regulations across the globe. See below for the classes of devices that determine a surgical face mask’s degree of protection:
1. European Standard EN14683
EU  Standard ClassBacterial Filtration Efficiency
Type I or BFE>95%
Type IR>95%
Type II or BFE2>98%
Type IIR>98%
2. United States ASTM Standards
Level of ProtectionASTM F2100-11 Standards
Level 1For a low risk of exposure to fluids >95%
Level 2For a moderate risk of exposure to fluids >98%
Level 3For a high risk of exposure to fluids >98%
What You Need to Know to Choose the Right One
  • Effective life — Generally, the duration of a surgical face mask’s effectiveness varies between three to eight hours typically. Of course, a cheaper one might mean a shorter period of use. The manufacturer will systematically indicate this timespan for use on the packaging.
  • Comfort — Surgical masks come in different sizes and can be adaptable to the morphology of the wearer. They also vary in breathability. Although ASTM Level 1 and Type I masks have the lowest bacteria filtration efficiency and fluid resistance, they provide the best breathability. However, if it’s less breathable, you can always equip your surgical mask with an exhalation valve for extra comfort.

Whether it’s for surgery or other medical procedures, it all depends on your field requirements and individual demand.

Mayflax Empro Surgical Face Mask

Mayflax Empro Surgical Face Mask

If you’re unsure about the numerous brands out there, why not opt for Empro? Empro’s latest creation is the S Series with Aerofit Technology surgical face mask. Aligned with the ASTM F2101-19 standards, it is a Type IIR/Level 3 mask with >99% bacteria filtration efficiency (BFE) and >98% particle filtration efficiency (PFE).

Moreover, the Empro surgical mask has an Aerofit feature that is ergonomically designed for optimal airflow. So if your intent for use involves general-purpose infection control or other medical practices, rest assured that you’ll be well-protected without having to compromise on comfort.

Find out more about Mayflax’s expertise and services or contact us for more information.

Internal Medicine Practitioners: How to Differentiate Yourself from Other Doctors

Internal Medicine Practitioners

Called the generalist of generalists, the internal medicine (IM) doctor has a job scope that is not easy to explain or differentiate. Interestingly, IM doctors work as primary caregivers in settings similar to family medicine practitioners or general practitioners. As a result, this can blur the lines between the two for patients looking for a specific type of care.

You could be an IM doctor fresh out of residency looking to plan ahead, or a full-fledged IM practitioner working at a hospital. Regardless, there are ways you can differentiate yourself from other doctors.

How to Differentiate Yourself from Other Doctors

Know the Edge You Have Over Others

Due to the nature of your training, you would have acquired (and are still acquiring) vast knowledge of most injuries and diseases. Focusing on preventive methods and executing treatment plans, you know exactly what’s best for your patients. As an IM doctor, you are also well-prepared to solve anything from the common cold to complex chronic diseases.

Here’s a closer look at some things that patients would consider when choosing the right doctor. As an IM doctor, these benefits are part and parcel of your practice:

1. Continuum of Care

Because preventive measures and treatment plans are your specialties, you’ll be able to guide them through every step of their journey towards better health. General practitioners or family doctors treat a patient’s symptoms. Unlike them, you treat a patient as a whole.

A regular physical exam could reveal several issues that may pose a threat to your patient’s health. However, instead of just giving surface-level advice, your mission is to see them through. This mission includes diagnosis, testing, follow-up, and forming the best healthcare treatment plan for them.

Know the Edge You Have Over Others

2. Complications are Addressed Quickly

As you work closely with every patient, you will understand their entire medical history. Not only their struggles but also their concerns are clear to you. Additionally, should any complications arise, you won’t need to waste time familiarizing yourself with their case. Combine this with your mastery of the inner workings of all organ systems, and your patients will get the best possible care in the shortest amount of time.

3. Specialisation in Multi-system Disease Conditions

Patients having chronic illnesses involving various systems will find that what you have to offer is invaluable. Unlike you, single-organ disease specialists may not be trained or equipped to diagnose them. In these cases, your expertise will come in handy to form the best possible treatment plan.

An internal medicine practitioner clearly has much to offer. Their natural disposition towards lifelong learning sets them apart. More than anything, their passion for working closely with patients is what makes them truly unique. These traits help an IM doctor provide quality care to patients. Therefore, it’s not surprising that they are often successful in helping patients through their toughest medical journeys.

Having quality medical equipment is a huge part of providing quality care to patients. Mayflax provides medical supplies that are quick and hassle-free to order. Find out more on our website!

Importance of the Doctor-Patient Relationship and How it Impacts Success

Importance of the Doctor-Patient Relationship

The need for a solid doctor-patient relationship is often overlooked. In general, this could be because of the impossible demand placed on modern-day doctors. It’s not enough that they have to deal with bureaucratic healthcare systems and the re-emergence of deadly diseases. They also have to bear the daily pressure of holding people’s lives in their hands.

For this reason, attention to the relationship between doctor and patient has unfortunately taken a backseat. However, healthcare professionals trained in relationship strategies actually produce more successful outcomes. So, why are they more successful? And how can doctors foster good relationships with patients?

Why It Matters

How it Impacts Success

1. Rapport Equals Higher Chances of Treatment Success

Clinicians have limited time with patients. Between administrative duties and handling electronic health records, it’s a wonder how they still manage to see a long line of patients. So, it’s tempting to just cut to the chase. Diagnose the issue and administer the treatment plan fast. But this jeopardizes the valuable opportunity for establishing communication and trust.

Patients who don’t feel safe would not disclose symptoms that they find embarrassing or unusual. Since knowing as much as possible about the patient’s core issue is significant to producing an accurate diagnosis, this poses a problem.

When patients feel heard, there is also a higher chance of adherence to the suggested treatment. A good doctor and patient relationship will cause the patient to be more likely to follow treatment plans. This could lead to patient care satisfaction and improved health.

2. Fights Burn Out

Understandably, burnout is a constant threat for doctors. The demands of this profession are many; the risks are high. Nonetheless, making sure that you establish a good rapport with patients can help you rediscover the joy of medicine.

As you focus on them, you’ll remember that the patients are indeed vulnerable people with worries and fears. They are no longer just cases or admissions in your daily schedule.

Naturally, patients who have their doctor’s focus would flourish. This could result in reduced ER visits and decreased rates of readmission. Watching your patients recover under your care will make you feel that it was all worth it.

How To Improve Your Doctor-Patient Relationship

Besides familiarizing yourself with the patient’s file, there are other ways to facilitate a successful appointment. Read these tips to help you fully engage with your patients:

How To Improve Your Doctor-Patient Relationship

1. Listen actively

While you might be paying attention, you need to communicate that you are. Simple things like establishing good eye contact, leaning forward, and allowing them to explain without interruption can really make a difference.

2. Pay attention to their emotional cues

Be present. Validate your patient’s emotions to show that you are following the story and that you care. Observe their faces to look for signs. Are they in pain? Are they afraid?

3. Empathise with them

Put yourself in their shoes. Voice out when they do something right. Acknowledge their frustrations when things did not turn out as expected.

With the right mindset, you will find that at the core of a successful relationship between a doctor and patient is simply a keen interest in humanity. It is not surprising to find that patient care is just that­–caring for the patient.

A huge part of caring for patients is providing the best medicine available to them. Mayflax gives you the best value and promises a quick and convenient ordering process. Let Mayflax take care of your medical supply needs. Find out more on our website!

How to Buy Medicine Online in Malaysia for Your Clinic

How to Buy Medicine Online in Malaysia for Your Clinic

The advancements in information and communication technology (ICT) have presented the healthcare industry with opportunities to buy medicine and supplies online. This breakthrough enhances the overall efficiency and quality of healthcare services in Malaysia.

Pharmaceutical product manufacturers and distributors have a growing online presence in Malaysia. This has benefited clinics and hospitals primarily as procuring medical supplies, has become much easier. Without further ado, here is a guide on how to make purchases online for your clinic in Malaysia.

Buy Medicine Online

1. Finding the Best Supplier in Malaysia

Firstly, you need to find a trustworthy certified supplier that offers a wide range of authentic products at a reasonable price.

When searching for a supplier, consider their prices, terms of business, shipping and return policies, reputation, and other relevant information.

2. Set Up An Account with Your Supplier

The next step is to register with your supplier, which you can do through an online form or sign-up page.

You will have to provide relevant details, such as a copy of your Annual Practising Certificate (APC) and identity card, healthcare facility details, business registration number, and a copy of the Suruhanjaya Syarikat Malaysia (SSM) company profile.

3. Buying Medicine and Supplies Online for Your Facility

Buy Medicine and Supplies Online for Your Facility

After your application has been approved, you can begin buying medicine online for your clinic in Malaysia. You will be able to browse through their product catalogue online, which should list all product features and specifications.

Then, order the medical supplies your clinic requires. If you can’t find a specific product, some suppliers offer the option to request it. They will then make the product available when they receive a sufficient number of requests for it.

You should also be aware of their payment policy. Some suppliers operate on a cash before delivery service where products are only delivered once full payment has been made. You may also have the option of applying for a credit limit, which will take some time to be approved.

4. Shipping and Return of Products

Shipping and Return of Products

Now, you simply have to wait for the delivery! You should be able to track your delivery with a tracking number or through your supplier’s portal.

In case you receive any defected, wrong or missing items, contact your supplier within the period stipulated in your agreement.

We hope this article has treated you well. This process is extremely convenient and comes with multiple benefits: better communication with suppliers, faster transactions, higher flexibility, availability of real-time information on products, and lower costs.

If you want to buy medicine online for your clinic and are looking for the right supplier, why not go with Mayflax? Mayflax is a pharmaceutical wholesaler with over 25 years of experience, promising a convenient ordering process with quick and timely delivery. Find out more on our website!

Choosing Pharmaceutical Products for Clinics and Hospitals

Choosing Pharmaceutical Products for Clinics and Hospitals

To ensure your patients receive proper medical care, you must stock up your healthcare facility with the right type of pharmaceutical products in sufficient quantities.

However, this process can be complicated and incur high costs when not carried out systematically. Here are the factors you should consider when choosing products for your clinic or hospital.

1. Legal requirements

Legal requirements

To obtain drug supplies from manufacturers and wholesalers for your facility, you first need to have an Annual Practicing Certificate (APC) as stated in the Poisons Act 1952. You will also need to renew your APC annually.

2. Choosing the Right Pharmaceutical Products Supplier

Choosing the Right Pharmaceutical Products Supplier

Did you know that the cost of pharmaceutical products is the second-highest after staff costs in any given country’s healthcare system?

Besides that, the public has voiced their disapproval regarding private facilities known to overcharge for products. This has led to the public purchasing directly from pharmacies and companies sourcing from pharmacies to reduce staff medical benefit costs.

Therefore, researching and finding a supplier committed to providing reasonably-priced and high-quality products is critical. This way, you will be able to offer affordable services to your patients. Make sure to consider the supplier’s prices, shipping policy, dependability, return policy, drug quality and reputation.

3. Types and Quantities of Pharmaceutical Products

Types and Quantities of Pharmaceutical Products

The next question is: what products should you procure, and in what quantities? Equipping your facility with the right products and amount to meet your patients’ needs and avoid wastage is crucial.

Firstly, your facility should have sufficient quantities of essential drugs (basic medicines that meet the population’s healthcare needs) at all times. These products are listed on Malaysia’s National Essential Medicine List (NEML).

The NEML currently consists of 359 medicines. Ideally, a hospital should have 150-200 medication on hand, while smaller facilities need around 40-50 medications.

You will also need to carry out quantification to estimate the demand for specific products during a certain period. To quantify accurately, you will need information from the essential medicines list, consumption data, epidemiological data, prescription patterns, stock levels, stock-out frequencies, and length of procurement cycles.

4. Storing Pharmaceutical Products

Storing Pharmaceutical Products

Before purchasing pharmaceutical products, you need to ensure your facility has the right storage conditions for every product.

Besides, you will have to maintain proper segregation, temperature, lighting, humidity, sanitation, and ventilation levels. Additionally, you must keep dangerous drugs and psychotropic substances under lock and key with an alarm system.

These measures are vital to avoid contamination, disfiguration of labels, theft and loss, and pest infestation and maintain the product quality or potency.

Lastly, you should monitor and take note of each product’s expiry date regularly. Moreover, implementing a FEFO (First To Expire First Out) policy can help avoid wastage.

If you’re looking to procure pharmaceutical products for your facility, Mayflax can help you. Mayflax is a one-stop pharmaceutical wholesaler that provides over 2,000 quality pharmaceutical products to healthcare professionals at low prices. Find out more about them here.

How to Set up a Medical Clinic in Malaysia

How to Set up a Medical Clinic in Malaysia

After years of experience in hospitals and long working hours, are you ready to set up a medical clinic in Malaysia you can call your own?

With overcrowding being a persistent problem in the public healthcare system, Malaysians started favouring private healthcare since they provide more advanced facilities and better medical care. So, setting up a clinic would be a sensible choice.

Due to the surge in demand for private healthcare, the Private Healthcare Facilities and Services Act 1998 and Regulations 2006 was formed. It constitutes a private clinic as one that is built on a non-government premise with intentions to practice medicine and treat outpatients.

treatment

It defines treatment as:

  1. Identification, diagnosis, and treatment of a patient suffering from any physical or mental ailment
  2. Preventive or promotive healthcare
  3. To provide the patient relief from any physical or mental abnormal condition prevailing in them

Hence, the Act helped to simplify the licensing and incorporation process for private healthcare services in Malaysia.

The Malaysian healthcare system is a two-tier organisation – Public Universal healthcare and Private healthcare. The Ministry of Health regulates and monitors the latter whereas, the Licensing Unit of Ministry issues licenses to clinics, private hospitals, nursing homes, and maternity homes.

A Guide on How to Set Up a Medical Clinic in Malaysia

Guide on How to Set Up a Medical Clinic

Location Selection

  • When selecting a location, consider and research:
    1. The demographic and their financial status.
    2. The population density.
    3. Residential or commercial are, as somewhere with sufficient parking is ideal.
    4. Are there other clinics in the vicinity? Because you might want to avoid too much competition.
  • Renting or owning a building is necessary.
  • If you are renting, be prepared for at least three months’ worth of rent and a well-written and reviewed rental agreement.
  • The Private Healthcare Facilities and Services Act 1998 and Regulations 2006 require you to register with your respective state. The state office may accept your application after you pay a processing fee and meet all requirements. They will then issue a Letter of No Objection, permitting you to begin your clinic’s interior renovation and furnishing.

Preparing Your Medical Clinic

  • As stipulated in ACT 586, you are required to draw up your clinic’s floor plan with a contractor. Be sure to include a room list and the measurements for treatment rooms, consultation rooms, etc.
  • Amend your APC (Annual Practicing Certificate) at the Ministry of Health to include your new clinic address. The Medical Act 1971 states that medical practitioners must register with the MMC and apply for the APC every year.
  • Then, you need to obtain a license for clinic advertisement from your local council or Kuala Lumpur City Hall. The processing time is approximately two months.
  • Using your APC, open an account with manufacturing companies and place your drug supply orders.
  • Moreover, complete your staff’s EPF and SOCSO accounts beforehand.
  • Additionally, installing an x-ray machine will require a specific license.
  • Register with the Companies Commission of Malaysia under the Registration of Business Act 1956. Foreign companies will need to incorporate their company under the Companies Act 2016 to set up a private practice in Malaysia.

Once everything is in place, you are ready to open a medical clinic!

Look no further for a pharmaceutical supplier. Mayflax has over 25 years of experience in the field, so register with us and gain access to over 2000 products at affordable prices. We carry brands ranging from Pfizer to Novartis. Make your order and your delivery is on their way!

Please contact us for any inquiries.

Digital Marketing for Doctors: Tips to Improve Profitability

Digital Marketing for Doctors

Digital marketing for doctors may not take precedence when lives are at stake. But with the influx of internet users today, medical professionals will do well to leverage digital tactics in their overall marketing strategy.

Although doctors are abundant around us, it would be lax in assuming that patients are aware of them. What’s more, only 4.3% of doctors and physicians utilise digital marketing during self-promotion. The numbers speak for themselves.

Modern practices can expand their reach and establish trust with potential patients online when done right. This entails thorough research and proper planning so that campaigns will be optimised for maximum results. 

Fortunately, we’ve compiled a few tips to help you bring these strategies to fruition and, in turn, improve profitability.

1.Google Yourself

Google Yourself

Before breaking out the material, it won’t hurt to google yourself, see where you stand online or how your practice appears to consumers. Medical professionals may work heavily on referrals, but researching businesses online before making any commitments has become a norm.

Taking a look at your online presence from a third party’s perspective can help you build the right strategy more effectively.

2.Easy-to-Navigate Website

Website

The foundation of any online presence is, arguably, an easy-to-navigate website. Ensure that readers can find solicited answers quickly, whether it’s about medical conditions, booking an appointment or even informative blog posts.

Provide the exact address of your clinic as well as contact information. You can even include a live chat option for a more personal touch, as it will distinguish your website from the rest.

3.Engage Social Media

Engage Social Media

Medical professionals often underestimate the power of social media. However, the phrase ‘if you can’t beat them, join them’ hasn’t rung more true.

Facebook is a hassle-free platform where doctors can share information, clinic updates, and industry-specific articles with patients. After all, 60% of users are likely to trust social media posts by doctors over other groups.

4.Produce Videos

videos

Film-making is probably the last thing on any doctor’s mind due to their hectic work schedules. Nonetheless, creating engaging and informative videos can help elevate your reputation as an experienced practitioner.

Attention spans aren’t what they used to be, and audiences are increasingly gravitating towards visual content. Surgeons can discuss their expertise and also bestow advice to audiences for prevalent issues.

5.Manage Both Business and Practitioner Listings

Business and Practitioner Listings

Ensuring that your Google listings are claimed and verified for business and practitioner listings will help patients find you easier. If you’re not managing them both well, your online presence may come across as inconsistent.

You don’t want patients to receive false information when trying to reach you.

6.Encourage Patient Reviews

patient reviews

Nothing sparks trust quite like positive feedback from others. People typically ask about certain doctors before visiting them. So, by collecting reviews and including them on your website, prospects can read them and feel assured in their decision.

In this age, digital marketing for doctors is a must. Keep in mind to use social media to educate and create a unique brand voice, subsequently creating demand for your service. 

We understand that your time is always stretched thin, which is why Mayflax aims to alleviate your load of dealing with multiple suppliers for your pharmaceutical needs. Find out more about our services and make the smart move for your practice!