How to Run Your Clinic With Profits : 5 Uncommon Tips

Cr. Luis Melendez

Source from Attunelive.com

Basic marketing principals and strategies are needed to create awareness about your clinic, which would make your clinic profitable. 

Here are 5 tips, aiming at increasing your clinic’s profitability in a not so common way:

  • Customer Care. Impressions of your patient towards the clinic is undoubtedly the most important and it usually begins with your reception desk. Don’t make them wait for too long while ensuring that the lobby is supplied with drinking water facility, reading material, television and soothing interiors. Coupled up with a warm, empathetic and helpful behavior of your staff and good medical prowess exhibited by you could be a recommendable patient experience that the patient will voluntarily share with friends and family.
  • Good IT usage. Waiting time could be reduced at your clinic by using a good IT solution to schedule your appointments that will automatically help you accommodate walk-ins in a much smoother manner for vacant slots as well as missed/did not turn up ones.
  • Creating A Network with Allied Services Professionals. Medical care to patients involves many others including Pharmacists, Physiotherapists, Counselors, Pathologists and many others. A team that is well networked (from professionals in allied medical services) can support each other with references.
  • A point of offer. In your marketing campaigns, offer something unique that would then create consumers. 
  • Automate and Have Central Control. Fully equip yourself with information on how things are working at every corner of your clinic. Having reports are the best form of control possible without being physically present at all times, everywhere. Get an automation solution as per the requirements of your clinic and train yourself to understand what the numbers spell out. 
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Easy ways to attract more patients to your clinic

Cr. Foto Garage AG

Source from practicebuilders.com

One of the things essential for the success of any business and medical practice is having a healthcare marketing. 30 to 50 new patients are needed every month for a medical practice to grow. Furthermore, a practice must offer competitive services at reasonable pricing.

It is important to grow your practice and add new patients; here are some proven, possible ways to help increase the possible new clients.

  1. Identifying your target audience. Observe the office records and average age, gender, profession and location of your existing patients. This would help you find the best marketing techniques to promote your clinic and attract new patients.
  2. Training the team. It is important to have a great first impression so train your staff with things that they should know, with specific details such as pricing, equipment used during procedures, what to expect during a consult, etc.
  3. Patient follow-up. One of the easiest and cost-effective ways to grow your practice is to retain existing patients and nurture relationships with them so that it would increase referrals.
  4. Having a mobile-responsive website. Having a responsive website that works equally well on mobile devices is critical for the growth of your practice. The website is responsible for educating your potential patients so they can make an informed decision and call the clinic for an appointment. 
  5. Blogging. This would increase your SEO and adds fresh content to your site. Provide wellness tips, announce local events and share updates with consistent posting that are relevant and original so that you could keep your patients informed.
  6. Encourage online reviews. Have your patients to share their feedback in an online review maybe by sending a follow-up email thanking your patients for their visit and encouraging them to review you online.
  7. Being active in social media. Entire social circle sees when your current patients “like” or “share” your content on social media and this could direct user traffic to your page and may help generate leads.
  8. Be responsive. With an increase number of patients, you have to make sure that you have enough staff to expand your existing services and if possible, add new services to meet the needs of new patients. You can increase the number of patients and grow your practice by meeting local demands in a strategic and timely manner. 
  9. Having quality service. You must be well equipped with manners and the look and the feel of your clinic are extremely important, so that the patients would be satisfied with you and your staff’s attitude and services.
  10. Having real pictures of your staff posted. Real-life images of your team and office will display the comfort of your clinic and personality to your practice website instead of using stock and generic photos.
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